Safety/Product Lineup/Moving People

Provide safety and reliable vehicles that inspire enthusiasm at affordable prices

Quality/Information Disclosure and Dialogue

Listen sincerely to customer voices and continue to reinvent ourselves through sufficient information disclosure and dialogue

Relations with Employees

Create working environments for various employees to work proudly and with loyalty and confidence in fulfilling their potential, which realize their self-growth

Relations with Business Partners

Contribute for economic development of local communities with open stance to new suppliers and dealers and through sustainable growth based on mutually beneficial business relationships with dealers/distributors and suppliers


Reduce environmental burdens through lifecycle by developing various eco-friendly vehicles and technologies and making them prevail

New Mobility Societies

Be aware of responsibilities of developing and producing vehicles and contribute for realization of new mobility society free from traffic accidents and congestion

Social Contribution

As a good corporate citizen, respect the culture and customs of every nation and contribute to social development

Relations with Shareholders

Ensure sustainable growth by fostering the virtuous circle, Always better cars → Enriching lives of communities → Stable base of business