Create working environments for various employees to work proudly and with loyalty and confidence in fulfilling their potential, which realize their self-growth.
Contribute for economic development of local communities with open stance to new suppliers and dealers and through sustainable growth based on mutually beneficial business relation-ships with dealers/distributors and suppliers.
Reduce environmental burdens through lifecycle by developing various eco-friendly vehicles and technologies and making them prevail.
Be aware of responsibilities of developing and producing vehicles and contribute for realization of new mobility society free from traffic accidents and congestion.
As a good corporate citizen, respect the culture and customs of every nation and contribute to social development.
Ensure sustainable growth by fostering the virtuous circle, Always better cars →-> Enriching lives of communities →-> Stable base of business.