Relations with Customers

Always Better Cars Provide safe and reliable vehicles that inspire enthusiasm at affordable prices

Safety/Product Lineup/Moving People

Toyota is committed to world-class safety to protect the lives of customers who choose Toyota cars and to let them feel good about driving. We want to deliver cars that will be stimulating and even inspiring and that will thereby earn smiles from our customers.

Toyota will continue renewal and improvement and develop technologies ahead of the times to provide vehicles that satisfy evolving needs in every region around the world at affordable prices.

Safety/Product Lineup/Moving People

Basic Concepts of Safety

To realize "the safe and responsible ways of moving people" in the Global Vision, Toyota considers safety the most important priority and promotes product development with the ultimate goal of, one day, "completely eliminating traffic casualties." Toyota promotes the Integrated Three Part Initiative, viewing people, vehicles and the traffic environment as an integrated whole while pursuing "real-world safety" in product development based on investigation of actual road accidents. Also, we advance technology development with the Integrated Safety Management Concept set in 2006 as a basic technological concept ultimately striving toward zero casualties.

Integrated Initiatives to Improve Traffic Safety
Safest and most responsible ways of moving people
Investigation and analysis of accidents
Related contents

Pursuing Real-world Safety by Learning from Real Accidents

Toyota puts efforts into developing fundamental technology that enables reliable reconstruction of accidents, and has developed a driving simulator for our active safety technology research and a human model known as THUMS*1 for our passive safety technology research. We conduct about 1,600 collision tests annually using actual vehicles. Furthermore, we make research data from our CSRC*2 publicly available. These efforts contribute to the reduction of traffic casualties.

Pursuing Real-world Safety by Learning from Real Accidents
Driving simulator to reconstruct accidents
for analysis
*1
Total Human Model for Safety (THUMS), which can simulate the impact on a human body to a degree that cannot be measured with a crash-test dummy.
*2
Collaborative Safety Research Center (CSRC) is a research institute for advanced safety technology in Michigan, USA, established by Toyota in March 2011.
Related contents

Integrated Safety Management Concept

Our idea is to improve the safety level through integrating development of various safety systems in a car rather than thinking of each separately. In the pursuit of optimum driving support, the scope of the research is widened from the traditional focus on the moments immediately before and after an accident, to cover "every stage of the driving experience" from parking, to normal operation, the preand post-crash time-frame, and post-accident rescue.

Integration of Individual Technologies and Systems

Integrated Safety Management Concept

Back to Top

Related contents

The Front Line of Safety Technology

Active Safety Technology Supports Drivers in Avoiding Dangerous Situations

Adaptive High-beam System

A high beam that illuminates farther ahead increases visibility when driving after dark. The Adaptive High-beam System controls the headlight projection areas to achieve visibility equal to that of the high beam while reducing vision-impairing glare for other drivers in vehicles ahead (traveling in the same and opposite directions). The headlights' high beams are partially shielded to prevent light from shining directly at preceding and oncoming vehicles detected by an onboard camera, preventing vision-impairing glare to other drivers. Nighttime visibility has also been improved, which further contributes to the quick detection of pedestrians.

Adaptive High-beam System

Related contents

The Pre-crash Safety System Evolved from "a System to Minimize Collision Damage" to "a System that Helps to Avoid a Collision"

Pre-crash Safety System

This technology supports minimizing the damage of collisions by predicting and preparing for a collision. If it registers a high probability of collision with a car driving ahead, it sounds a warning for the driver. When the driver steps on the brake pedal, brake assistance is activated to enhance braking control. If the system recognizes that the collision is unavoidable, it also activates pre-crash brakes to lower the speed of impact as far as possible. In this way, the system supports the minimization of crash damage and avoidance of collisions.

Pre-crash Safety System

Pre-crash Safety System with Pedestrian Detection
and Collision Avoidance Support Functions

This is a system with an advanced Pre-crash Safety System and stereo camera, enabling the detection of pedestrians and supporting the avoidance of collisions with them. The near-infrared projector aids in recognizing pedestrians day or night.

Pre-crash System with Pedestrian Detection and Collision Avoidance Support Functions

Pre-crash System with Pedestrian Detection and Collision Avoidance Support Functions

Related contents
Column

Lexus CT 200h Wins the Five-star Award and the Grand Prix Award under
the Japan New Car Assessment Program (JNCAP) Car-safety Evaluation Tests,
while 17 Models of Toyota Cars are Granted the American IIHS Top Safety Pick Status in 2012

Since fiscal 2011, the Japan New Car Assessment Program (JNCAP) has integrated car occupant protection and pedestrian protection performance during collisions, providing an overall safety evaluation for automobiles. Safety features of the CT 200h include an impact-absorbing body and highly rigid cabin, Whiplash Injury Lessening (WIL) seats, eight airbags, as well as a state-of-the-art body structure that helps to protect pedestrians from injuries. The CT 200h has received the maximum five-star rating for achieving the highest level of safety, as well as the JNCAP First Prize.

Toyota received the highest Insurance Institute for Highway Safety (IIHS) automobile assessment, the Top Safety Pick, for 17 models in 2012, the largest number of any automotive manufacturer in the USA. This makes Toyota the leading manufacturer by far.

CT200h
CT 200h

The Five-star Award from the 2011 JNCAP
The Five-star Award
from the 2011 JNCAP

The 17 Toyota cars which received the Top Safety Pick from the IIHS (2012)

Back to Top