In the CSR Policy's preface, Toyota has declared "In order to contribute to sustainable development, we believe that management interacting with our stakeholders is of considerable importance," and "we will endeavor to build and maintain sound relationships with our stakeholders through open and fair communication." Along with this policy, Toyota communicates with wide range of stakeholders in many forms. For example, Toyota has conducted dialogue with local communities at each plant, round table conference with employees, and study meeting with business partners. Here we present "Toyota Stakeholder Dialogue" and "CSR Boost-up Initiative."
Toyota believes that it is important to meet and discuss issues with its wide range of stakeholders, and has hosted the Toyota Stakeholder Dialogue every year since 2001. Toyota receives the stakeholders' expectations and opinions and shares them with the internal related division/persons, which will be useful in future Toyota initiatives.
The 11th Toyota Stakeholder Dialogue was held in November 2011. Stakeholders from NGO/NPO, industrial experts, and other relevant experts attended the dialogue to engage in direct discussions on "KPI" - indices to gauge Toyota's progress toward realization of the "Global Vision for Those We Serve" from the viewpoint of societal expectations for and demands on Toyota.
Sustainability Report 2011 "Global Vision for Those We Serve"
Toyota set up the CSR Boost-up Initiative for its staff members to directly communicate with various stakeholders in 2010. It has been added to Toyota Stakeholder Dialogue conducted between external stakeholders and Toyota's executives or upper managers. Recognizing that the CSR actor should be an each employee, we strive to enhance our sensitivity and capability to sustainability issues.
The expectation has increased to companies that should disclose more information ever than before. It has also become more important to communicate CSR message for being a company that the society needs. Given this situation, Toyota has set an opportunity to learn from CSR intellectual and experts from advanced companies on CSR activities.