Increasing Employee Environmental Awareness

In order to pursue sustainability at an even higher level in the future, the plant needs to continue paying attention to the suggestions of improvements from its employees. To achieve this, it is important to increase the understanding of Toyota's employees of environmental issues and get them to think more about these issues and what they can do to help. In short, Toyota strives to enhance the general level of "environmental awareness" among employees.

One way the Tsutsumi Plant is raising environmental awareness is the "Eco-point System." Employees who offer ideas that help to reduce energy and conserve the environment or who take part in environment-related events (such as beautification activities around the plant and the viewing of environment-related films) are awarded points, which can then be used to receive products from the company in line with the number of points accumulated. This system offers a fun way to raise employees' environmental awareness.

In addition, every year the Tsutsumi Plant holds an autumn festival with a variety of events on an environmental theme. These events are used to introduce and promote the plant's various initiatives among employees, their families and the local community. The events at the festival are also designed to foster greater environmental awareness among participants.

GTMC (Guangzhou Toyota Motor Co. Ltd.) and TMUK (Toyota Manufacturing United Kingdom) are also conducting similar activities (soliciting proposals for eco-mascot by GTMC and implementing the "Eco-point System" by TMUK).

Toyota is committed to future growth in harmony with local communities and contributing to those communities, so employees will look at our efforts and think: "My family and I can be proud of where I work." Toyota also wants people in the local community to look at us and think: "I'm glad that Toyota is located here."

Eco-point System

Eco-point System

Eco-point card

Eco-point card

Cleanup activities around a plant

Cleanup activities around a plant

Plant festival (eco-tours and quiz competitions)

Plant festival (eco-tours and quiz competitions)

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