Promoting Consolidated Environmental Management
In order to implement top level environmental responses based
on actual conditions in each country and region, 26 automotive-related
production companies had submitted environmental action plans
to Toyota by December 2000 and began their initiatives. Toyota
presented guidelines to overseas distributors.
Overseas affiliates have also been taking initiatives: in North
America, Toyota Motor Sales USA (TMS) established an ECO, and
European Environmental Meetings were held in Europe. Directors
and managers from each country responsible for environmental affairs
participat ed in the Toyota Global EMS Liaison, held in Japan,
and actively exchanged their views.
Launch of the Prius in Europe and America
Toyota began sales of the hybrid car Prius in North America in
July 2000 and in Europe in September of that year. A total of
approximately 14,200 vehicles were sold in those markets by the
end of May 2001. Toyota also launched 4 vehicle series of Ultra
Low Emission Vehicle (ULEV) compliant vehicles in the United States
and 3 vehicle series of Step 4 compliant vehicles in Europe.
French Plant with Consideration to the Environment
The French plant (TMMF), which aims to achieve top level environmental
responses in Europe, began operations in January 2001. Toyota
has sought to minimize energy use and VOC emissions and to promote
zero landfill waste activities.