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Cultural and Exhibit Facilities

Basic Philosophy

A Toyota car was successfully completed following repeated efforts and improvements in the 1930s through the passionate desire of Kiichiro Toyoda and others to build car in Japan, and Toyota Motor Co., Ltd. was established in 1937. From its foundation to the present, the ideas of Sakichi Toyoda, which were organized by Kiichiro Toyoda as the Five Main Principles of Toyoda, have been at the core of Toyota's management. The precepts include the ideas of contributing to society through manufacturing and leading the times through research and creativity and have been maintained to the current day.

To create an enriching future for people and cars, Toyota puts considerable effort into preserving the founding spirit and concepts in the form of automotive and manufacturing culture.