In order for automobiles to develop as a means of transportation that continue to provide the convenience of mobility in the future, it is important to minimize the negative effects of environmental impact, traffic accidents and traffic congestion. With the aim of achieving an affluent mobile society, Toyota has for some time positioned the response to this social task as an extremely important issue and has been actively involved in addressing it.
In the area of traffic safety, Toyota is addressing traffic safety through integration of people, cars, and the traffic environment with the aim of completely eliminating traffic casualties. As a part of these efforts, Toyota has been conducting educational activities since the 1960s targeting at people such as drivers and pedestrians to raise awareness of traffic safety and has continuously implementing various programs for a wide range of targets. Recently, overseas affiliates also have conducted such programs.
Toyota has conducted traffic safety education activities since the 1960s. These education activities are carried out continuously and are aimed at a wide cross section of society, from safe driving courses for current drivers to traffic safety education activities for children. One of these activities involves the distribution of a traffic safety picture book to all nursery school and kindergarten-aged children in Japan. These picture books were first distributed in 1969 and since then a total of over 100 million copies have been distributed. In addition, Toyota carries out traffic safety education activities around the world through its overseas affiliates and even approaches foreign governments with policy suggestions and other ideas to improve traffic safety.
Every year in the spring and fall, in conjunction with Japan's national traffic safety campaigns, Toyota carries out its Toyota Traffic Safety Campaign with the cooperation of its vehicle dealers, logistics system companies, forklift dealers, parts distributors, and rental/lease dealers.
Toyota distributes traffic safety education materials to all children who enter nursery school or kindergarten as well as to nursery schools, kindergartens, main libraries, and children's facilities throughout Japan as a part of its education activities for young children.
The Toyota Community Foundation supports activities for the advancement of a safe traffic environment and the reduction of traffic accident casualties.
Toyota Motor (China) Investment Co., Ltd. (TMCI) has been holding experience-based traffic safety events in cooperation with local governments, police, and Toyota's affiliates with the aim of raising safety awareness hand-in-hand with local communities.
Toyota Kirloskar Motor is collaborating with dealers to open a series of Toyota Driving Schools in india to promote compliance with traffic regulations, traffic safety, eco-driving, and other aspects of good driving practice.
During a Road Safety week in india, training session on safe and eco-friendly driving, health checkups and eye tests were offered for airport taxi drivers.
Through the event of painting contest and traffic safety class, Toyota Motor Manufacturing Turkey helps to raise children's traffic safety awareness.
Toyota is making proposals and requests as a user of traffic infrastructures to the Japanese government through the Japan Automobile Manufacturers Association to make road-construction plans better.