CSRNavi

Toyota Traffic Safety Campaign

Toyota Traffic Safety Campaign 2017

Toyota acts in concert with Japan's national traffic safety campaigns and conducts the Toyota Traffic Safety Campaign with the cooperation of its vehicle dealers, logistics system companies, forklift dealers, parts distributors, and rental/lease dealers.

Date April 1 to April 30
Major Themes Preventing accidents due to young children running out into the street.

Donating Traffic Safety Education Materials to Children

The Toyota Nagoya Education Center, Incorporated (Chubu Nippon Driver School) has developed easy-to-understand educational materials that use a baby chick character named Cuccu. These materials explain to young children about the dangers of suddenly running out into the street and the proper way of crossing the street. In addition, there is also a picture book aimed at parents and guardians that explains about accidents involving young children and the importance of using child seats.

The education materials that are donated and the places that receive these materials are listed below.

  1. Cuccu's Traffic Safety Picture Book:
    Approximately 2,618,000 copies are distributed to all new nursery school and kindergarten students throughout Japan.
  2. Cuccu's Traffic Safety Storytelling Card Set:
    Approximately 46,000 sets are distributed to nursery schools, kindergartens, main libraries, and children's facilities throughout Japan.

Traffic Safety Picture Book

Cuccu's Traffic Safety Picture Book:

Children learn about the dangers of suddenly running out into the street.
(Picture Book is available in Japanese only and is distributed during Campaign.)

Traffic Safety Storytelling Card Set

Cuccu's Traffic Safety Storytelling Card Set:

Children learn about the dangers of suddenly running out into the street and the proper way of crossing the street.
(Storytelling Card Set is available in Japanese only and is distributed during Campaign.)

Total number of materials distributed:

  • Picture book: approximately 141,410,000 copies
  • Storytelling card set: approximately 1,610,000 sets (from FY 1969 to FY 2017)