Toyota acts in concert with Japan's national traffic safety campaigns and conducts the Toyota Traffic Safety Campaign with the cooperation of its vehicle dealers, logistics system companies, forklift dealers, parts distributors, and rental/lease dealers.
|Date||April 1 to April 30|
|Major Themes||Preventing accidents due to young children running out into the street.|
The Toyota Nagoya Education Center, Incorporated (Chubu Nippon Driver School) has developed easy-to-understand educational materials that use a baby chick character named Cuccu. These materials explain to young children about the dangers of suddenly running out into the street and the proper way of crossing the street. In addition, there is also a picture book aimed at parents and guardians that explains about accidents involving young children and the importance of using child seats.
The education materials that are donated and the places that receive these materials are listed below.
Total number of materials distributed: