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Donating Traffic Safety Education Materials to Children

Traffic Safety Picture Book and Story Cards

Toyota donates Traffic Safety Picture Books and Story Cards to children with the cooperation of its vehicle dealers, logistics system companies, forklift dealers, parts distributors, and rental/lease dealers.

Donating Traffic Safety Education Materials to Children

Date April 1 to April 30, 2018
Major Themes Preventing accidents due to young children running out into the street.

The Toyota Nagoya Education Center, Incorporated (Chubu Nippon Driver School) has developed easy-to-understand educational materials that use a baby chick character named Cuccu. These materials explain to young children about the dangers of suddenly running out into the street and the proper way of crossing the street. In addition, there is also a picture book aimed at parents and guardians that explains about accidents involving young children and the importance of using child seats.

The education materials that are donated and the places that receive these materials are listed below.

  1. Cuccu's Traffic Safety Picture Book:
    Approximately 2,663,000 copies are distributed to all new nursery school and kindergarten students throughout Japan.
  2. Cuccu's Traffic Safety Storytelling Card Set:
    Approximately 47,000 sets are distributed to nursery schools, kindergartens, main libraries, and children's facilities throughout Japan.

Traffic Safety Picture Book

Cuccu's Traffic Safety Picture Book:

Children learn about the dangers of suddenly running out into the street.
(Picture Book is available only in Japanese.)

Traffic Safety Story Cards

Cuccu's Traffic Safety Story Cards:

Children learn about the dangers of suddenly running out into the street and the proper way of crossing the street.
(Story Cards are available only in Japanese.)

Total number of materials distributed:

  • Picture book: approximately 144,073,000 copies
  • Story Cards: approximately 1,657,000 sets (from FY 1969 to FY 2018)