CSRNavi

Traffic Safety Education Activities

History of Traffic Safety Education Activities (Japan)

2010
  • 2,570,000 copies of traffic safety picture book and 46,000 sets of storytelling card set distributed
  • 710,000 copies of educational leaflet on senior citizen traffic safety distributed
  • Toyota Driver Communication conducted (about 6,300 participants)
  • Educational tool called the "Kurapika Box" which demonstrates how reflect materials can improve pedestrian safety at night developed and operated
2011
  • 2,510,000 copies of traffic safety picture book and 42,000 sets of storytelling card set distributed
  • 1,580,000 copies of educational leaflet on senior citizen traffic safety distributed
  • Toyota Driver Communication conducted (about 7,200 participants)
2012
  • 2,440,000 copies of traffic safety picture book and 43,000 sets of storytelling card set distributed
  • 1,600,000 copies of educational leaflet on senior citizen traffic safety distributed
  • Toyota Driver Communication conducted (about 7,700 participants)
2013
  • 2,540,000 copies of traffic safety picture book and 46,000 sets of storytelling card set distributed
  • 1,600,000 copies of educational leaflet on senior citizen traffic safety distributed
  • Toyota Driver Communication conducted (about 10,200 participants)
2014
  • 2,550,000 copies of traffic safety picture book and 48,000 sets of storytelling card set distributed
  • 1,650,000 copies of educational leaflet on traffic safety around dusk.
  • Toyota Driver Communication conducted (about 13,200 participants)
  • Safe driving core instructor training was started toward traffic police officers in Vietnam.
2015
  • 2,540,000 copies of traffic safety picture book and 46,000 sets of storytelling card set distributed
  • 7,600 copies of educational poster on traffic safety around dusk.
  • Toyota Driver Communication conducted (about 13,000 participants)
  • Safe driving core instructor training was completed toward traffic police officers and TMV in Vietnam.
2016
  • 2,560,000 copies of traffic safety picture book and 46,000 sets of storytelling card set distributed
  • Traffic safety campaign "Machi Hotaru" ("High Beams in the city") conducted.
  • Toyota Driver Communication conducted (about 11,700 participants)