TOYOTA（CAMBODIA）CO., LTD （TCAM）
Traffic accidents in Cambodia are a challenging social problem. In 2014,Toyota (Cambodia) Co., Ltd. started holding traffic safety education events for 5- to 15-year-old children. The first event was held on a weekend in August at a large shopping mall, and was attended by around 50 people.
Experts from Cambodian non-governmental organizations in the field of traffic safety gave lectures and showed animated films, traffic police explained the meaning of road signs, and there were game sessions to test understanding, allowing the children to acquire traffic awareness in a fun atmosphere. The second event was held in September at the same location for children of the same age group.
These events were successful in raising traffic safety awareness not only among the participating children, but also members of the public visiting the shopping mall.