Toyota Kirloskar Motor Private, Ltd. (TKM)
In response to a rapid increase in traffic accidents in urban areas of India, Toyota Kirloskar Motor (TKM) has initiated the Toyota Safety Education Program (TSEP) to educate children on basic road safety procedures and create a sense of road safety amongst children aged between 6 and 12. The program was launched in Bangalore in 2007, and has since been extended to nationwide. 670,000 school children had participated in the program as of December 2012.
At schools, different sessions are held on road safety and road signs during social studies or moral science classes. To enhance interest, interactive puzzles, card games, board games and computer games are used to make learning more fun.
TKM has also implemented teacher-training programs to further expand road safety education in a sustainable manner.