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Donating Traffic Safety Education Materials to Children

Traffic Safety Picture Book and Storytelling Card Set

The Toyota Nagoya Education Center, Incorporated (Chubu Nippon Driver School) has developed easy-to-understand educational materials that use a baby chick character named Cuccu. These materials explain to young children about the dangers of suddenly running out into the street and the proper way of crossing the street.
In addition, there is also a picture book aimed at parents and guardians that explains about accidents involving young children and the importance of using child seats.

The donated education materials and the places receiving these materials are below.

  1. Cuccu's Traffic Safety Picture Book:
    Approximately 2,618,000 copies are distributed to all new nursery school and kindergarten students throughout Japan.
  2. Cuccu's Traffic Safety Storytelling Card Set:
    Approximately 46,000 sets are distributed to nursery schools, kindergartens, main libraries, and children's facilities throughout Japan.

Total number of materials distributed:

  • Picture book: approximately 141,410,000 copies
  • Storytelling card set: approximately 1,610,000 sets (from FY 1969 to FY 2017)

Traffic Safety Picture Book

Cuccu's Traffic Safety Picture Book:

Children learn about the dangers of suddenly running out into the street.
(Picture Book is available in Japanese only and is distributed during Campaign.)

Traffic Safety Storytelling Card Set

Cuccu's Traffic Safety Storytelling Card Set:

Children learn about the dangers of suddenly running out into the street and the proper way of crossing the street.
(Storytelling Card Set is available in Japanese only and is distributed during Campaign.)