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Society and Culture

Basic Philosophy

Toyota set the environment, traffic safety, and human resource development as global priority areas for its social contribution activities, and in Japan society and culture has been added for maximum utilization of Toyota's expertise and resources for the implementation of programs. Support is provided primarily in two areas with the aim of creating an enriching society. With regard to the arts and culture, Toyota supports music, theater, and other programs with an emphasis on promoting local culture, supporting youth, and expanding perspectives. In the social sphere, Toyota supports mécénat programs, social welfare, and autonomous lifestyles through communication and the pursuit of mutual benefit with local communities in order to create a society where various people respect and support each other.