Toyota’s ultimate goal is Zero Casualties from Traffic Accidents. The development of safe vehicles is of course important, but the education of people, namely drivers and pedestrians, and the promotion of safe traffic infrastructure including traffic signals and roads are also essential to achieving this goal. Toyota believes that to achieve a safe mobility society, it is important to promote an Integrated Three Part Initiative, involving people, vehicles, and the traffic environment, as well as to pursue Real-world Safety by learning from actual accidents and incorporating that knowledge into vehicle development.
Toyota is developing technologies to fulfill its Integrated Safety Management Concept, which is the basic philosophy for the company’s safety technologies. Toyota’s approach is to enhance the safety level through development of various safety systems that work together in a car rather than developing each separately.
The scope of responses, which previously focused on the moments immediately before and after an accident, is widened to provide optimal driver support during every stage of driving from parking to normal operation, the pre-and post-crash timeframe, and post-accident rescue. The Integrated Safety Management Concept seeks to create safer cars through these measures.
To achieve a society with zero casualties from traffic accidents, it is necessary to more quickly develop safe driving systems that are highly effective in the market and install them in as many cars as possible.
To achieve this goal, it is necessary to take the two-pronged approach of developing advanced safety technologies and capitalizing on the expertise developed there to then develop technologies to be popularized.
In 2016, the number of traffic fatalities fell below 4,000 for the first time since 1949. However, this is still a substantial gap with the Japanese government’s goal of reducing the number to 2,500 or fewer by 2020. Meanwhile, pedestrians and the elderly (65 years or older) account for a large percentage of traffic fatalities. One issue in recent years has been accidents in parking lots due to drivers mistaking the gas acceleration pedal for the brake. Traffic accidents could occur from various causes including the careless or improper operation of drivers, pedestrians dashing out in front of cars, and poor visibility during driving at night. By providing optimum support to different driving conditions and aggregating individual systems, the Integrated Safety Management Concept aims to make cars safer.
In today’s aging society, there is an increasing need for safety technologies that work in tandem with drivers, enabling the cars to detect and warn of imminent danger and helping to avoid collisions. Toyota is actively promoting the development of automated driving technology to realize a world in which every person can enjoy mobility safely, easily, and freely.