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Society

Initiatives for Improving Traffic Safety

Fundamental Approach

Toyota’s ultimate goal is Zero Casualties from Traffic Accidents. The development of safe vehicles is of course important, but the education of people, namely drivers and pedestrians, and the promotion of safe traffic infrastructure including traffic signals and roads are also essential to achieving this goal. Toyota believes that to achieve a safe mobility society, it is important to promote an Integrated Three Part Initiative, involving people, vehicles, and the traffic environment, as well as to pursue Real-world Safety by learning from actual accidents and incorporating that knowledge into vehicle development.

Integrated Safety Management Concept

Toyota is developing technologies to fulfill its Integrated Safety Management Concept, which is the basic philosophy for the company’s safety technologies. Toyota’s approach is to enhance the safety level through development of various safety systems that work together in a car rather than developing each separately.
The scope of responses, which previously focused on the moments immediately before and after an accident, is widened to provide optimal driver support during every stage of driving from parking to normal operation, the pre-and post-crash timeframe, and post-accident rescue. The Integrated Safety Management Concept seeks to create safer cars through these measures.

Popularization and Promotion of Safety Technology Development

To achieve a society with zero casualties from traffic accidents, it is necessary to more quickly develop safe driving systems that are highly effective in the market and install them in as many cars as possible.
To achieve this goal, it is necessary to take the two-pronged approach of developing advanced safety technologies and capitalizing on the expertise developed there to then develop technologies to be popularized.

Actual Status of Traffic Accidents and Toyota’s Safety Technology

In 2016, the number of traffic fatalities fell below 4,000 for the first time since 1949. However, this is still a substantial gap with the Japanese government’s goal of reducing the number to 2,500 or fewer by 2020. Meanwhile, pedestrians and the elderly (65 years or older) account for a large percentage of traffic fatalities. One issue in recent years has been accidents in parking lots due to drivers mistaking the gas acceleration pedal for the brake. Traffic accidents could occur from various causes including the careless or improper operation of drivers, pedestrians dashing out in front of cars, and poor visibility during driving at night. By providing optimum support to different driving conditions and aggregating individual systems, the Integrated Safety Management Concept aims to make cars safer.
In today’s aging society, there is an increasing need for safety technologies that work in tandem with drivers, enabling the cars to detect and warn of imminent danger and helping to avoid collisions. Toyota is actively promoting the development of automated driving technology to realize a world in which every person can enjoy mobility safely, easily, and freely.

■ Major Initiatives

Active Safety
  • Announced advanced safety technologies of the all-new Lexus “LS” sedan, such as PCS with Pedestrian Alert and Active Steering Assist, Front Cross Traffic Alert (FCTA), a large head-up display, and Lexus CoDrive.
  • Employing ITS Connect, a cooperative driving support system that utilizes vehicle-to-infrastructure and vehicle-to-vehicle communication and is expanding is the number of models to be equipped with this system.
Passive Safety
  • In car-manufacturing based on the next-generation platform strategy TNGA, the C-HR, Prius PHV, and Camry have now adopted a vehicle body that demonstrates exceptional collision safety, based on the latest Global Outstanding Assessment (GOA).
  • Toyota added models to represent children aged three, six, and ten years old to Version 4 of the Total Human Model for Safety (THUMS), a virtual human body model.
  • Toyota signed a four-year joint THUMS-based research agreement with the Global Institute for Motor Sport Safety.
Emergency Response
  • Adopted a Driver Emergency Stop Assist in the new Lexus LS model that brings the vehicle to a stop when it detects abnormal driving behavior.
Parking Assist
  • Announced results of survey on accident reduction owing to the Intelligent Clearance Sonar (ICS)
  • Implemented ICS licensing training for Toyota dealer staff.
  • The new model Lexus LS now features Rear Cross Traffic Auto Brakes (RCTAB), Rear Pedestrian Support Brakes, and Parking Support Brakes.
Automated Driving
  • Toyota is strengthening collaborations with universities, research institutions and other entities to accelerate the research and development of automated driving technologies, mainly through Toyota Research Institute, Inc.
  • The Collaborative Safety Research Center (CSRC) in the U.S. completed the first-phase project and released the results of its research on vehicle and traffic safety.
Initiatives Targeting People
  • Along with Toyota dealerships nationwide, implemented its traffic safety awareness program Machihotaru (City Firefly) Project
  • Supporting the activities of local affiliates, including those in Thailand and Vietnam, by utilizing the knowhow from the traffic safety awareness programs conducted in Japan.