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Relations with Customers
Safety/Product Lineup/Moving People
Toyota is committed to world-class safety to protect the lives of customers who choose Toyota cars and to let them feel good about driving. We want to deliver cars that will be stimulating and even inspiring and that will thereby earn smiles from our customers.
Toyota will continue renewal and improvement and develop technologies ahead of the times to provide vehicles that satisfy evolving needs in every region around the world at affordable prices.
Basic Concepts of Safety
To realize "safe and responsible ways of moving people" in the Global Vision, Toyota puts a high priority on safety and promotes product development with the ultimate goal of, one day "completely eliminating traffic casualties." Toyota promotes initiatives to improve traffic safety, viewing people, vehicles and the traffic environment as an integrated whole while pursuing "dependable safety" in product development based on investigations and analyses of various accidents actually occurring in society. Also, we advance technology development with the Integrated Safety Management Concept set in 2006 as a basic technological concept ultimately striving toward zero casualties.
Design for Safety and Confidence toward "Completely Eliminating Traffic Casualties"
Passive safety technologies, typified by the Global Outstanding Assessment (GOA), and active safety technologies, typified by Vehicle Stability Control (VSC) and pre-crash safety, are incorporated in the Integrated Safety Management Concept for the safety technology toward "completely eliminating traffic casualties." They are adopted as part of Toyota's design for reliability, which ensures the maximum degree of safety in all Toyota vehicles so customers can drive them with complete peace of mind.
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Integrated Safety Management Concept
The "Integrated Safety Management Concept" does not mean regarding each of the safety systems on the car individually, but integrating those systems to increase safety. It is a demonstration of our quest for the optimum driving support not solely at the points which were conventionally focused on before and after an accident, but expanding to "all driving stages" from parking, to normal operation and the moments before and after a collision, and even avoidance at the moment of an accident.
Integration of Individual Technologies and Systems
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New Technology and Equipment
Collaborative Safety Research Center (CSRC) Launched in the U.S.
In 2001, Toyota launched Collaborative Safety Research Center (CSRC) in Michigan, the United States. It will collaborate with leading North American universities, hospitals, research institutions, federal agencies and other organizations on projects aimed at reducing the number of traffic fatalities and injuries on roads. The collaborative research will pursue integrated ways to enhance safety, involving the vehicle, driver and traffic environment. Initial areas of focus will include reducing the risk of driver distraction — a growing cause of accidents — and protecting the most vulnerable traffic populations including children, teens and seniors. In addition, CSRC will promote and popularize automotive safety technologies and conduct in-depth analyses of available accident and human behavior data to support stakeholders' efforts to evaluate and speed deployment of active safety systems.
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- CSRC（Collaborative Safety Research Center）
Navigation Systems with Wrong-Way Driving Alert
In recent years, accidents caused by cars going the wrong way on highways and selected toll roads are not insignificant. And a higher percentage of senior drivers are involved in this type of accidents than in other kinds of traffic incidents. Considering the fact, Toyota has developed a navigation system with a function that gives on-screen and voice alerts to wrong-way drivers. The function is available on all highways across Japan including at tollgates, service area ramps, turn-offs and junctions.
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Approaching Vehicle Audible System to Alert Pedestrians to the Presence of a HV
Hybrid vehicles run very quietly, which makes it difficult for pedestrians to notice their proximity and movement. Therefore, Toyota developed the Approaching Vehicle Audible System that emits an alert sound when a hybrid vehicle is operating at speeds up to 25 km/h. The device is currently standard on Prius and Lexus CT200h and will be added to the standard equipment list of other hybrids
THUMS Virtual Human Model Version.4 Developed
Toyota has added a small female and a large male to Version 4 of its THUMS* virtual human model, which makes possible analyses detailed to a degree which is not possible to achieve with conventional crash-test dummies. By creating precise models of various internal organs including their positions and how they interconnect, Toyota was able to develop a virtual human model containing approximately 14 times more information than the previous version. This increased detail allows finer understanding of how damage is applied to internal organs during a collision with different body sizes taken into account.
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- THUMS Total HUman Model for Safety
A joint study with Toyota central R&D Labs., Inc.
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Basic Concepts of Product Lineup
Toyota is providing vehicles that meet local conditions and needs in as many regions as possible at affordable prices. Also, a wide range of models, including Prius and other HV's, gasoline cars, commercial vehicles and welfare vehicles, are made available in the market to answer customer needs.
IMV Establishes a Supply System that Links Many Overseas Plants
(IMV) works on a firmly established system of overseas procurement, manufacture, assembly and sales. This global model achieves a very high level of product competitiveness and affordable prices. Built on the internationally accepted Global Best platform, the product is also built for Local Best depending on each region's usage environment including rough roads and submerged area.
The vehicle is produced in 11 countries, including Argentina, Indonesia, South Africa and Thailand. It is sold in more than 140 countries, worldwide. We are now working on improving its environmental performance and adjusting it to worldwide production and supply conditions. We produced some 830,000 units of this product in FY2010.
IMV (Hilux)
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