Harumi Fairgrounds

Oct. 29-Nov. 11

1,351,500

267

SV-1 (a high-performance sports coupe, prototype of the Celica LB), RV-1 (a recreational sporty wagon), etc.

A new public transit system called CVS (Computer-controlled Vehicle System) was featured at this show along with futuristic cars.

As foreign capital investments in the Japanese auto industry were deregulated, the show added to its international flavor.

Toyota pointed to its future direction through three special exhibit corners (safety & pollution prevention technology, RV-1, MAC system).

Harumi Fairgrounds

Oct. 23-Nov. 5

1,261,400

218

RV-2 (a recreational vehicle that also doubles as the main car), ESV-2 (an experimental safety vehicle), Town Spider (an urban electric commuter), Motor Home MH20 (a small bus), Multi-purpose MP20 (a small bus), Camping Trailer Marinetta, etc.

"Making Cherished Cars: Toyota's Challenge for Tomorrow"

The show mainly featured passenger cars. Some foreign car makers also participated to add to the international flavor. A section for safety and pollution measures was set up jointly by members of the auto industry, attracting visitors' attention.

Toyota presented the results of its research into urgent issues facing the auto industry, including pollution, safety, and urban traffic. The company also exhibited a multi-purpose recreational vehicle that pointed to the future trend of motorization.

"Man and Automobiles"

Harumi Fairgrounds

Oct. 30-Nov. 12

1,223,000

215

ESV (an experimental safety vehicle [U.S.]), F101 (a wagon-type sedan), EV2 (a small electric vehicle), Land Cruiser Special, Toyota Model AB Phaeton, etc.

"Making Cars Cherished by All"

The exhibitors eagerly demonstrated their anti-pollution, pro-safety stance.

The show became more international and comprehensive than before.

The asymmetric gull-wing luggage doors of the F101 wagon-type sedan caught people's attention. Demonstrating its alliance with the public sector, Toyota also exhibited the ESV, which conformed to the specifications of experimental safety vehicle set by the U.S. Department of Transportation, and the EV2 small electric vehicle that was developed as part of the large-scale project led by the (then) International Trade and Industry Ministry's Agency of Industrial Science and Technology.

"Life on Wheels"

Harumi Fairgrounds

Oct. 31-Nov. 10

981,400

165

MP-1 (a multi-purpose wagon), Century (a gas turbine hybrid), Sprinter Liftback, etc.

Due to the first oil crisis, the 1974 show was cancelled, leading the event to go semiannual from 1975 to 1999. The theme pavilion was introduced at the 1975 show, and the overall theme for this year was "Life on Wheels." As a new attempt, special-purpose vehicles were exhibited, as well as car-exporting vessels including the Toyota-maru. Toyota also exhibited some commercial-use vehicles that have rarely attracted the public's attention yet served social needs, including a moving library, a bathing car, and an atmospheric observation vehicle with advertising panels.

"Everybody's Car, Everybody's World"

Harumi Fairgrounds

Oct. 28-Nov. 7

992,100

203

F110 (a luxury sedan), CAL-1 (a Celica XX-based pickup truck), Experimental Aluminum Car (with an all-aluminum body), Crown Airport Limousine, etc.

"Pioneering New Dimensions in Technology"

Toyota presented the latest results of its technological R&D. In its passenger car booth, the company displayed the F110 luxury sedan at the center. The vehicle featured a unique 2-box silhouette with an ultra-short nose, a long cabin, and asymmetric doors including sliding doors. These novel mechanisms and the unusual body color drew visitors' attention. Among other exhibits was the CAL-1 (a leisure-oriented preview version of the Celica XX with the rear section modified for recreational use). The quick transformation of the rear section into a deck reminiscent of a pickup truck or a cruiser with rumble seats delighted the visitors.

"Abundance Towards the 80s --Vehicles Connecting the World"

Harumi Fairgrounds

Nov. 1-12

1,003,100

184

CX-80 (a city car for the 1980s), Hilux RM-4D (a 4-wheel-drive vehicle), Family Wagon (a utility wagon for seven passengers), Sports 800 Gas Turbine Hybrid, etc.

"Toyota Opens the New Age"

The exhibitors displayed advanced technologies to conserve energy and natural resources.
The Toyota corner was divided into a passenger car section (consisting of the production car, theme, and technical zones) and a commercial-use vehicle section (consisting of the logistics, social role, leisure, and show car zones). The Family Wagon became the first 1-box car to be exhibited as a passenger car, popularizing the concept of 1-box cars for passenger-use.