Japan

Sales and After-Sales Service Networks

History of Toyota Dealers in Japan

Year
Month
Major events
1935
 
Development of nationwide dealers for Toyoda vehicles started
1946
 
Sales network rebuilt
1956
April
Toyopet dealers begin operations in seven prefectures*1
1957
February
Toyota Diesel dealers begin operations
1961
June
Publica dealers begin operations*2
1966
July
Toyota Rental Car Services established, marking entry into the rental car business
November
Toyota Tokyo Parts Distributor Co., Ltd. established
1967
November
Toyota Auto dealers begin operations
1969
March
Name of Toyota Publica dealers changed to Toyota Corolla dealers
1980
April
Toyota Vista dealers begin operations
1992
April
DUO dealers open
1998
August
Corporate identity of Toyota Auto changed, becoming Netz
2004
May
Toyota brand sales channels reorganized into four channels, marking creation of the new Netz channel (119 locations)
2005
August
Lexus dealers begin operations in Japan (143 locations nationwide)

Source:
1. TOYOTA A HISTORY 10-year Company History
2. TOYOTA A HISTORY 20-year Company History
3. APPENDICES, TOYOTA A HISTORY OF THE FIRST 50 YEARS

Note 1:
Part of a multi-channel sales network strategy, with new dealers named Toyopet and existing dealers named Toyota.
Note 2:
All Publica dealers were changed to Toyota Publica in November 1966.

Dealers in Japan up to the Year 2011

to 2000

Year
Toyota
Toyopet
Diesel
Corolla
Auto
Vista
Total
Parts distributors
Rent-a-Lease
1938
29
0
0
0
0
0
29
0
0
1950
47
0
0
0
0
0
47
0
0
1955
49
1
0
0
0
0
50
0
0
1960
49
51
9
0
0
0
109
0
0
1965
49
53
11
69
0
0
182
0
0
1970
49
52
4
84
62
0
251
6
42
1975
50
51
2
82
67
0
252
12
53
1980
50
52
1
81
69
66
319
23
58
1985
50
52
1
80
68
67
318
31
61
1990
50
52
0
77
66
66
311
34
65
1995
50
52
0
76
66
66
310
33
65
2000
50
52
0
74
66
66
308
33
65

From 2005

Year
Toyota
Toyopet
Corolla
Netz
Total
Lexus
Parts distributors
Rent-a-Lease
2005
50
52
74
118
294
149
33
63
2010
49
52
74
108
283
169
33
64

Source:
1. APPENDICES, TOYOTA A HISTORY 30-year Company History
2. APPENDICES, TOYOTA A HISTORY OF THE FIRST 50 YEARS

Note 1:
Number of retail locations for Lexus; number of companies for all others
Note 2:
Includes four certified pre-owned (CPO) dealers

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