July 1950: Toyota Motor Sales Co., Ltd. Established

Establishment of Toyota Motor Sales Co., Ltd.

In December 1949, Toyota Motor Co. was able to avoid bankruptcy as a result of cooperative financing from several banks, and the banks proposed a rebuilding of Toyota in January 1950. The banks agreed to provide the financing conditioned on dividing the company and establishing a separate sales company.

Toyota Motor Sales Co., Ltd. was established on April 3, 1950 and began operations that June. During this time of free competition, Toyota Motor Co., which was engineering and production oriented, and Toyota Motor Sales Co., which was marketing oriented, exchanged opinions from their respective point of views to create a unique Toyota management foundation based on balanced and appropriate policies.

Organizational Chart

Organizational Chart