Toyota is globally engaged in social contribution activities with the goal of being a good corporate citizen trusted by society and helping to ensure sustainable social vitality. In 1989, Toyota set up its Corporate Citizenship Activity Committee chaired by the company president and then in 1995 established its Basic Principles and Policies of Social Contribution Activities. In January 2006, Toyota consolidated various functions that had been scattered throughout the company and established its Corporate Citizenship Division, globally linking Toyota's social contribution activities to carry them out strategically and efficiently.

From the 1960s through the 1970s, Toyota focused on activities to improve the transportation environment, conducting research on transportation policies, making proposals, and carrying out activities designed to educate people in traffic safety. Then in the 1990s, Toyota began taking initiatives in Japan to promote science and technology, popularize art and culture, and take action in the environmental field in addition to implementing traffic safety activities. The company also expanded its scope of activities to other countries where it carried out social contribution activities in the fields of education and the environment. In 1998, Toyota began focusing on three areas globally, namely, the environment, traffic safety, and human resource development. In Japan, Toyota also focused on the fields of 'art and culture' and 'community care.' and to address societal needs, put its technologies and know-how into practical use through active engagement in social contribution activities. In November 2009, the CSR Committee consolidated 'art and culture' and 'community care' into 'society and culture'.

Basic Policies

History of Toyota's Social Contribution Activities in Japan