Thanks to strong economic growth, a reduction of tariffs, the introduction of vehicles from South Korea, the automotive market in Australia (part of the Oceania region) grew at a steady pace in the late 1990s. The market underwent a temporary setback as a result of the effects of the global financial crisis in 2009, but returned to the 1 million vehicle level in 2010.

Sales of Toyota vehicles were sluggish as a result of the drastic decline in the value of the Australian dollar in 1985, and it took more than a decade for them to recover to their pre-1985 level, reaching 159,000 vehicles in 1998. Later, sales volumes grew steadily, reaching 246,000 vehicles in 2008 with a market share of 24.3 percent.