Section 6. Strengthening Development and Sales Efforts in the Japanese Market
Item 3. Reassessing Product Strategy
Innovations in business cars
Toyota also made improvements to its business-vehicle lineup, launching the compact-class Probox and the medium-class Succeed in July 2002. In developing these models, Toyota set "Business Car Innovations" as a motto and achieved the largest cargo capacity among such station wagon-silhouette business vehicles by thoroughly pursuing a complete understanding of how companies used them. The passenger-car-like riding comfort and quiet operation of these models, along with their high level of safety achieved by an advanced version of the collision safe body GOA (Global Outstanding Assessment) and superior environmental performance, were well received by a wide range of corporate customers.