Promoting arts and culture, and conducting traffic safety activities

In the area of promoting arts and culture, TMC has worked together with Toyota dealers all over Japan since 1981 to continue Toyota Community Concert activities that sponsor concerts by amateur orchestras. Since 2000, TMC has also arranged the Toyota Master Players, Wien, which holds concerts by world-renowned musicians with reasonable admission fees. Inviting a specially organized orchestra made up mainly of members of the Vienna Philharmonic Orchestra and the Vienna State Opera, TMC sponsored a total of 68 Toyota Master Players, Wien concerts by the end of 2010, attended by approximately 126,000 people.

In the area of traffic safety activities, since starting the Toyota Traffic Safety Campaign in 1969 with its vehicle dealers all over Japan, TMC has been continuously running a wide variety of programs. In particular, the cumulative number of traffic safety picture books that TMC has presented to kindergarteners as part of the campaign has exceeded 100 million copies. In 1999, TMC also began offering its safe driving course, which it had begun in 1987 targeting general drivers, at the Mega Web opened in Tokyo's ocean-front sub-city center. Furthermore, in 2005, TMC opened the Toyota Safety Education Center "mobilitas" inside the Fuji Speedway, where it has been providing safe driving courses to several thousand drivers annually.

To top of page