Section 3. Recommitment to Quality

Item 3. Creation of New Quality Assurance Systems

One Year after the Restart Day

Collaboration between TMC and its overseas affiliates as well as dealers and suppliers was essential for the series of measures designed to restore confidence. The many words of encouragement from customers served as opportunities to renew appreciation of the importance of Toyota’s relationships with customers. TMC was making steady progress toward its goal of further strengthening its relationship with its customers with active support from suppliers under the motto “the customer’s perspective.”

On February 24, 2011, one year after the “day of Toyota’s restart,” “Worksite Attitudes” were declared at each worksite. The Worksite Attitudes are versions of the Our Attitudes statement issued at the time of the announcement of the global corporate plan at the end of April 2010 tailored to individual worksites.

This was shortly after NHTSA and NASA announced that they could not find any electronic throttle control problems that would likely to lead to UA. These results were later reinforced on January 18, 2012, when the US National Academy of Sciences concluded its investigation of electronic control systems and unintended acceleration. The National Academy concluded that NHTSA had been justified in closing its investigation of Toyota’s electronic throttle control systems.

Nonetheless, the series of events triggered by the tragic San Diego accident ensure that the date of the restart of Toyota will not be forgotten.

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