"Always be studious and creative, and strive to stay ahead of the times."
- Five Main Principle of Toyota, 1935 -

released on January 2006

Sakichi Toyoda,
Founder of Toyoda Automatic Loom Works, Ltd.

Throughout his life, Sakichi Toyoda believed in and lived by the three maxims of labor, gratitude and service. Although ordinarily a man of few words, Sakichi would often drill the importance of teamwork into his staff, saying, "Entrepreneurs, managers and staff must all work together." He encouraged his subordinates with comments like, "Let's give it a try," and, "Don't be afraid to make mistakes," mottos he himself put into practice.

He reminded those working under him that even the smallest things have their proper place and must be valued. Even after he became company president, he could often be seen picking up nails, bits of cotton or anything else that might have fallen onto the factory floor.

Sakichi always maintained a sense of gratitude, not only towards members of his family or those who helped him, but also towards society as a whole. He believed he owed his success to the world at large and that it was important that Toyota be of service to humankind by working in good faith, not purely for monetary gain.

"Five Main Principles of Toyoda" in original Japanese

Sakichi Toyoda's study

Those working under Sakichi inherited his convictions and applied them — even after his death — as basic tenets for the management of every concern affiliated with Toyoda. Risaburo and Kiichiro Toyoda later codified these principles, and on October 30th, 1935, the fifth anniversary of Sakichi's death, they presented them in the form of the "Five Main Principles of Toyoda:"

  1. Always be faithful to your duties, thereby contributing to the Company and to the overall good.
  2. Always be studious and creative, striving to stay ahead of the times.
  3. Always be practical and avoid frivolousness.
  4. Always strive to build a homelike atmosphere at work that is warm and friendly.
  5. Always have respect for God and remember to be grateful at all times.

The fundamental spirit of these principles constitutes the basis on which the Toyota Group functions today. They still serve as guidelines for the group's policies and activities, as well as for all management and staff to this day.

Sakichi Toyoda
(1867-1930, inventor and founder of Toyoda Automatic Loom Works, Ltd., father of Kiichiro Toyoda, the founder of Toyota Motor Corporation)