The awe and the excitement draw us all closer together.

Football is a pure team sport. Achieving a coveted goal is only achieved by team members passing and working together.
The energy from the spectators, coaches and support crew raise the level of excitement and touches the hearts and minds people everywhere.
We support football because it helps unite the world.


  • Home ground for the world’s number one.

    1980 - Toyota Cup Sponsorship

    The world’s top teams across Europe and South America battle for the Intercontinental Cup.

    The pinnacle of rivalry and competition, the world’s fans affectionately began calling this championship the Toyota Cup since 1980, when Toyota became the official sponsor.

    From 2004 on, the championship became known as the FIFA Club World Cup, and expanded to encompass all other continents.
    ※Toyota sponsorship ended with the December 2014 championship.

  • South America — where the champions reign.

    1998 - Supporting Copa Libertadores

    Football’s origins are rooted in the club team activities that grow with the community.

    As it is known as “South American tradition”, the Copa Libertadores is an international championship for South American club teams with its long history and is deeply rooted in South American peoples’ lives.

    And Toyota embraces the tradition, the passion and the people for this tournament.

  • Setting sights on growing with football in Asia

    2014 - AFC Partnership agreement

    To further promote football in the Asian region, a new agreement has been reached with the AFC.

    Toyota actively supports the international competitions hosted by AFC, such as the club team tournaments, which is deeply rooted in the community, the national team tournaments, which are competitions of the prestige of each country, and men's and women's youth championships.

Sponsored Events

Through the sponsorship of various football tournaments, Toyota contributes to the development of both football and society.

With hope to promote and develop football in the Asia region

・FIFA World Cup Brazil™ Asian Qualifiers
・AFC Asian Cup
・AFC Women’s Asian Cup
・AFC U-23 Championship
・AFC Futsal Championship

Football support activities rooted in the local community

・Copa Bridgestone Libertadores
・AFC Champions League
・AFC Cup
・AFC Futsal Club Championship

Fostering development of young players for the future of football

・AFC U-19 Championship
・AFC U-19 Women's Championship
・AFC U-16 Championship
・AFC U-16 Women's Championship


Football can help teach youths important lessons in values.

Toyota aims to create an ideal nurturing environment where the youths can experience football and grow together with their peers into leaders of tomorrow.
Toyota, together with AFC, participates in grass-roots activities including holding local football workshops for the promotion of football in local communities in the Asian regions.


On-site Activities

  • Balloon sticks

    Trophy tour

    Fan booth

  • Player escort kids

  • Vehicle display

    Toyota Award

    Back stage tour

Digital Activities

  • AFC Toyota Player Of The Week

    Goal x AFC Toyota Engine

  • Copa Pasion Toyota(Spanish)

  • Visual Attacking System

    Toyota Football Stats

    Toyota Football Stats