19th ITS World Congress Vienna 2012

Our Ultimate Goal: “Zero Casualties from Traffic Accident”


Our approach is to promote three-part initiative consisting of vehicle, people and traffic environment, and continue our pursuit of "Real-world Safety." We are developing technologies based on our Integrated Safety Management Concept, announced in 2006. Real-world Safety is based on our continuous efforts by learning from real collisions. We first identify issues by analyzing causal factors for injuries and collisions. Next, we replicate the collision scene with actual vehicles or driving simulator. After developing and evaluating countermeasures, which satisfies the performance objectives, then we will go forward with product development. We believe that we can realize developing effective safety technologies.