Onramp 2014 Challenge

Open Innovation: Paving the Path to New Possibilities for Cars

24 hour app contest

During a codefest from December 6th to 7th, 2014 in San Mateo, California, more than 20 teams of programmers from diverse backgrounds sought to develop innovative car apps using real time driving data.

Can open innovation help create new possibilities for cars?

This experimental event demonstrated the possibilities of open innovation, where companies combine and share technologies with others for the purposes of further advancement. Participants used the Vehicle Data Visualizer, an open platform technology enabling cars to communicate with smartphones and wearable devices. Teams competed by developing innovative smartphone and web apps under the themes of fun, safety, and efficiency.

* Open innovation: A process in which companies disclose their technologies and combine with those from other companies to attain technological innovations.
* Vehicle Data Visualizer (open platform technology): A technology used to acquire vehicle signals was disclosed to all participants. Participants developed apps to acquire vehicle signals in real-time from Scion FR-S (86).

Press Release


Transmitting data from vehicles to participants in real time

Developers used pre-recorded and real-time vehicle data. At the competition site, six Scion FR-S (Toyota 86) units were driven by professional drivers on a special test track.
GPS, MPG, and RPM data from cars driven by professionals was sent in real-time to the smartphone of the developer sitting in the passenger seat. Information was also sent via cloud to participants in the event hall, taking the development experience to the next level.


Around-the-clock teamwork to develop new apps

The competition began the morning of Saturday, December 6th. Each team worked quickly to meet strict deadlines. Development and testing of their software was done using the Scion FR-S vehicles at the event site. Like an endurance race, development continued through the night. The intense twenty-four hour competition concluded the following morning.


The vehicle data evolution

The grand prize winner, Eye in the Sky, is a close-follow vehicle companion drone equipped with cameras and able to autonomously follow and film the vehicle, providing video from an elevated perspective.
Experimenting with open innovation resulted in many novel and unique ideas. The exceptional apps were selected by theme categories such as fun and efficiency. The event opened the door to new possibilities for making vehicles more enjoyable, safe and, greener by using vehicle data.



Using vehicle data as big data

Vehicle data from the nearly three million Toyota vehicles on the road in Japan really is big data. A number of experiments are underway to harness this information to create practical applications.
Places where drivers are shown to often brake suddenly are designated as dangerous locations. Road condition data from these sites is collected from vehicle rear-view camera footage. This data can include information about indistinct road surface markings or buildings that obscure the field of view. In this way we can contribute to improved traffic safety.



The road to a better future with connected vehicles

Toyota believes that the car of the future will be far more than a simple machine. By equipping vehicles with the latest in IT technology, we can build a more persona; relationship between people and their cars. The FV2 concept car is one step toward making this idea a reality. Designed around "Intuitive Connections", the FV2 is controlled by body motions while vehicle reacts to your emotions.


Toward the realization of a smart mobility society – Another epic challenge by Toyota!

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Toyota is progressively making these dreams come true.


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