• * Production period in Japan.
    The period of introduction for this generation model may vary by region.

Vehicle code "three-zero."
Pulling through headwinds and emerging as a world class car.

"The ultimate family car born after an uphill battle."

Shirou Sasaki

Third Generation Corolla Development Leader

Shirou Sasaki

Period of Assignment: 1971 - 1979

[Developer Profile]

Shirou Sasaki joined Toyota Motor Corporation in 1949 and, after a period in the General Engineering of the Engineering Division, assumed responsibilities in Chassis Engineering of the same division. Sasaki was responsible for the development of the rear suspension of the Crown and the suspension of the Publica. In 1963, Sasaki moved to the Product Planning Division where he was assigned to work under Hasegawa, Development leader of the first Generation Corolla, and supported Corolla developments. Beginning with the second generation Corolla, Sasaki served as the practical Chief Engineer in place of Hasegawa, who assumed the office of Assistant General Manager of the Product Planning Division. Then, beginning in 1971, Sasaki was involved in full-scale developments of the third generation Corolla as the Chief Engineer.


"Do not strive to be the honor student in the area of costs."

If you dutifully obey cost planning, no matter what you do, you will end up heading in the direction of a cheap, shoddy product. A car is an expensive purchase to customers, so ultimately the "better product" will be happily purchased even if it is slightly more expensive.