Exceeding 80 Points Thinking
Customers won't accept anything inferior about the vehicle they drive; it has to be better in some way than other available vehicles, and it has to give them a sense of satisfaction and pride — or else they won't buy it.
"Shooting for a score of 80 for a vehicle means having no failing marks, but we can't accept a score of just 80 for each part; some parts have to get above 90." That was the thinking of Hasegawa, Chief Engineer for the Corolla at the time. This meant the Corolla could not merely have an average total score of 80 points. It had to be much better.
Continuous Introduction of New Technologies and Specifications
Continually improving a product's technological capabilities and overall quality will allow it to stay ahead of the times and the needs of customers and society.
For the Corolla, this has meant offering an array of variations (from coupes to wagons to hatchbacks and more), as well as utilizing the philosophy of "the right vehicle for the right place." By making vehicles using processes that are rooted in each locale, the Corolla has achieved recognition as a global vehicle.
Toyota has continued to pursue new technologies and specifications, develop greater engine performance and driving safety, make vehicles more environmentally considerate and achieve greater comfort.