Challenge 6Challenge of Establishing a Future Society in Harmony with Nature

Fundamental Approach

It is critical for humans to conserve forests and other natural environments in all regions for coexistence in harmony with nature. However, deforestation is progressing across the world, resulting in the fragmentation of habitats of diverse species, as well as the continuing loss of biodiversity.
Toyota Group companies have engaged in planting trees at plants, environmental conservation activities in their surrounding areas, and environmental education in order to “enrich the lives of communities” in each region. Moving forward, we will promote our three “connecting” projects. We will expand these activities at group, regional, and organizational levels using the insights we have gathered so far, aiming for a future where people and nature live in harmony.

Initiatives Related to Biodiversity Conservation

Although our lives are supported by various benefits brought by biodiversity, some sources say approximately 40,000 species are becoming extinct annually, possibly due to overexploitation of rare species and destruction of ecosystems, including forests, posing a major threat to global biodiversity.
Toyota is carrying out a variety of activities in accordance with the Toyota Biodiversity Guidelines.

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Promote Expansion of Nature Conservation Activities Connecting Communities ― Toyota Green Wave Project

Toyota Group companies have planted trees at plants and undertaken environmental conservation activities in their surrounding areas. The Toyota Green Wave Project is an initiative to connect these diverse activities promoting harmony with nature.
By extending the Toyota Group activities to promote harmony with nature in regions in Japan and overseas, we aim to expand natural habitats and help create a sustainable society, benefitting biodiversity.

All-Toyota Harmony with Nature Working Group Activities

The Toyota Green Wave Project kicked off in May 2015 with the launch of the All-Toyota Harmony with Nature Working Group represented by 23 Group companies. This working group is striving to expand activities in harmony with nature, enhance the dissemination of information, and strengthen Group-wide cooperation.

Major Initiatives during FY2016

  • Implemented a total of 116 All-Toyota activities by individual Group companies
  • As one of the All-Toyota activities, participated in a cleanup campaign for Fujimae Tidal Flat (Nagoya City), which is registered under the Ramsar Convention

“All-Toyota Green Wave Project” Booklet Published

We published and distributed to employees a booklet on the Green Wave Project. The booklet explains the significance of the project, the importance of biodiversity, and includes examples of activities by Toyota Group companies. Our aim is to continue to raise awareness among employees of participation in such activities and promote the importance of cross-functional cooperation.

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Sustainable Plant Activities Carried Out

Since 2007, Toyota has been pursuing sustainable plant activities positioning the Prius-producing Tsutsumi Plant as its model plant. With the concept of “plant development that fully utilizes natural resources while operating in harmony with nature,” the Tsutsumi Plant is taking measures to reduce energy consumption, switch energy sources, enhance communication with local communities, and preserve biodiversity.

Major Initiatives during FY2016

  • Built a biotope in a forested area and confirmed the existence of kingfishers, Potanthus flavum butterflies, Anax parthenope dragonflies and other wildlife through a biological survey conducted by employees

Boost Grant for Environmental Activities Connecting to the World - Toyota Today for Tomorrow Project

Toyota has conducted cooperative activities in Japan and overseas environmental NGOs including the Toyota Environmental Activities Grant Program and afforestation programs in China and the Philippines. We have established Toyota Today for Tomorrow Project to bolster our long-standing grant program on a global basis.
With the aim of contributing to society, we will work together with organizations engaged in nature conservation around the world by establishing projects to solve issues in the areas of living in harmony with nature and biodiversity.

Partnership Projects with International Organizations

We are working in cooperation with various global organizations to connect environmental activities to the world through the use of nature and biodiversity conservation grants. Toyota aims to spearhead projects that will rapidly push society in a forward direction and extend global environmental activities by creating new value.

Major Initiatives during FY2016

  • First car company and Japanese company to sign a five-year Global Corporate Partnership agreement with WWF (World Wide Fund for Nature); Providing grants and support to the Living Asian Forest Project
  • Held environmental events hosted by IUCN and Toyota, collaborating with NGOs around the world (United States, Mexico, South Africa)


Toyota Environmental Activities Grant Program

In 1999, Toyota was honored with the Global 500 Award from the United Nations Environment Programme (UNEP) for its various achievements, including being the world’s first mass-producer of hybrid vehicles, for building an environmental management system, and for actively disclosing environmental information. To commemorate the receipt of this award, in FY2000, we launched the Toyota Environmental Activities Grant Program to support environmental activities conducted by NPOs and other groups reflecting our desire to help solve environmental issues and to train the next generation of human resources.

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Boost Contributions to Environmental Education Connecting to the Future – Toyota ESD Project

Human resources development is crucial for expanding environmental conservation activities to the future. Consequently, the Toyota Education for Sustainable Development (ESD) Project promotes sustainable human resource development that matches the community.
Our corporate training approach is to nurture environmentally conscious employees and leverage their awareness to make it better for business. Additionally, we are connecting our training activities to the future by making the best use of the features of business sites and company-owned fields to provide environmental education to children, who will be responsible for sustainable societies in the future.


Toyota Shirakawa-Go Eco-Institute

Toyota Shirakawa-Go Eco-Institute, located in the world heritage site Shirakawa-Go, was opened in April 2005 with the goal of promoting environmental education. The institute is being operated with the cooperation of Shirakawa Village and an environmental NPO. We are working to enrich and deploy a locally-rooted environmental educational program, which values a “harmonious coexistence” between nature and the local community.

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Forest of Toyota

Forest of Toyota in Toyota City is a company-owned forest near the urban areas. It has been maintained based on the environment of satoyama, which was once part of our lives, creating a forest where wildlife can naturally inhabit. Since 1997, the forest has been open to the public. Anyone can walk freely through the forest and take part in various events to experience the satoyama environment and learn about nature through their five senses.

Major Initiatives during FY2016

  • Hands-on nature program for local elementary children drew in 6,050 participants
  • Newly held a special program for adults on the theme of life using fire

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TOYOTA Mie Miyagawa Mountain Forest

In Odai Town, Taki District of Mie Prefecture, Toyota has introduced automobile manufacturing expertise to the forest site for forest management, such as cultivating water sources and providing other functions which benefit the public.
We are fully leveraging the region's long-standing timber industry to connect the public with forests, as well as providing opportunities to learn about the timber industry. Since 2015, we have been holding hands-on seminars for local high-school carpentry students to learn how to use tools from professionals.
Wood from the forest is also used in Toyota’s office facilities. In this way, we promote forest conservation and resource recycling through a virtuous cycle of cultivation, cutting and use.

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