Basic Philosophy

With regard to the enironment,one of the priority areas of social contribution activities, Toyota actively undertakes envirnmenttal education, support for environmental programs, and reforestation to support the sustainable development of thriving societies. Considering that forests are the basis of sustainable society because of their public functions such as absorbing carbon dioxide, recharging water sources, and protecting biodiversity, Toyota has positioned the forests that it owns as valuable environmental infrastructure that must be protected and performs appropriate management and continuous ownership and preservation.

Starting with the adoption of the Forest of Toyota Plan in 1992, Toyota has implemented activities in Japan and overseas with an emphasis on collaboration with society and regions, and employees have undertaken independent regional environmental preservation through volunteer activities.