Toyota do Brasil Foundation (TBF)
The Hyacinth Macaw, the largest of the parrots, mainly inhabits the Pantanal wetland of Brazil, and is a much-loved symbol of Brazil's rich natural heritage. The wildlife trafficking and the progressive loss of habitat made the birds endangered species. Neiva Guedes, a Brazilian biologist, launched the Hyacinth Macaw Project in 1990 in order to protect the birds.
Toyota do Brasil has supported the project from the outset with a donation of Land Cruiser and Hilux Pick-up in order to help increase the project outreach. The company established the Toyota do Brasil Foundation in 2009, and expanded their support by, for example, publishing a book on the project to raise environmental awareness. As part of the plan to make the project sustainable, the Foundation will open the Sustainability Center in 2013.