Hands-On Traffic Safety Events

Toyota wants its traffic safety education to be firmly rooted in the local community and to communicate its message to people effectively. Traffic safety events are held across Japan at major commercial establishments and other venues with the cooperation of local governments, police forces, the Aeon Group of companies, and local Toyota dealerships.

At these traffic safety events instructors ride along with participants in the vehicle and the large crowds of customers who have come for shopping and leisure can readily partake in a variety of different hands-on traffic safety activities. These activities include learning about the importance of driving posture, experiencing the effectiveness of seat belts, learning how to properly install a child seat, confirming the field of vision in their vehicle, and even a simulated drunken driving experience as part of a campaign to prevent drunken driving.

Event History

  • Number of times held: 90 (from FY 2006 to FY 2016)
  • Number of participants: approximately 56,900 (from FY 2006 to FY 2016)