Kiichiro Toyoda established
Toyota Motor Corporation some eighty years ago.
He knew that Japan’s future hinged on its industrial success,
and he built cars in the hopes of bringing joy to people’s lives
and prosperity to their local communities.
Today, our hometowns extend across the globe.
And we know that if we want to keep building better cars,
we’ve got to keep building better neighborhoods,
a better society, and a better future as well.
Toyota sMiLES recognizes people who are facing
the challenges of our modern world head-on,
striving toward a brighter future while remaining joyful
in the process.
With every mile of smiles,
they are building a better world for us all.
Finding those who find joy in fighting challenges.