Creating an Affluent Society

Fundamental Approach

To help realize a mobility society of the future and affluent lifestyles, Toyota is working on a wide variety of initiatives beyond just automotive manufacturing, including building environmentally-friendly communities where people connect more freely, developing life-supporting robotics and sponsoring sport events such as the Olympic Games Tokyo 2020 and Paralympic Games.
Through collaboration with governments, local communities, other corporations and the academic world, Toyota is committed to realizing a sustainable society for the greater happiness of all.

Smart Mobility Society

Fundamental Approach

Toyota seeks to create the smart mobility society of the future where cutting-edge Internet of things (IoT) technology is also used to connect cars, people, and communities and everyone feels free, secure, comfortable, and excited in all aspects of their lives from car transport to everyday activities.
Toyota is contributing to enriching the lives of communities as set forth in its Toyota Global Vision through initiatives centered on three fields: connected with people, connected with vehicles and roads, and connected with society and communities.

Organization and Structure

We established the Connected Company in April 2016 as a part of our efforts to create a smart mobility society and to mark the start of the full-scale connected car era. The company plays a central role in collaborating with related internal organizations to consolidate organizations including strategic planning, product planning, and onboard functions and sensors and accelerate the pace of decision making and is taking measures to promote connectivity.

■ Major Initiatives

Next-generation Telematics
  • Strengthened its organizational structure and functions through the establishment of a Connected Company, and announced three strategies

Strategy 1: ‘Connect’ all cars:

Toyota will develop globally uniform DCMs, and these will be the standard equipment in nearly all new Toyota and Lexus vehicles sold in Japan and the U.S. by 2020. Toyota will also establish a Global Communication Platform. We established TOYOTA Connected North America, Inc. to collect and utilize Big Data from vehicles.

Strategy 2: Creation of New Value and Business Revolution:

In addition to the use of Big Data to develop ever-better cars, we launched e-Care, a service that supports customers based on information transmitted by a vehicle. Furthermore, we are promoting the development of an agent that fully understands the driver and is a constant presence.

Strategy 3: Creation of New Mobility Services:

We created a Mobility Services Platform (MSPF) and are collaborating with companies in various industries.


Next-generation Traffic Systems
  • The ultra-compact EV sharing service project in Toyota City, Aichi Prefecture, and Churamai Ha:mo, a transportation service for tourists in Motobu Peninsula, Okinawa, have advanced from feasibility testing to the commercialization stage. In Thailand, Toyota has launched a sharing service as an additional means of transportation on the Chulalongkorn University campus.
  • In Okayama City, Okayama Prefecture, Toyota began verification testing COMS vehicles and also is continuing feasibility testing for ride sharing in Grenoble, France, and Tokyo.

Energy Management
  • Toyota and three other companies embarked on a project to build an innovative virtual power plant, which is a next-generation energy management system that uses ICT (Toyota City, Aichi Prefecture).
  • F-Grid Concept of Mutual Energy Support among Local Communities and Factories (Ohira Village, Kurogawa-gun, Miyagi Prefecture)

Cooperative ITS
  • Toyota is commercializing the ITS Connect cooperative driving support system.

Assisted Mobility Vehicles

Fundamental Approach

As Japan enters into a period of a super-aging society, government policy is shifting towards home-based medical treatment and nursing care. As a result, there is growing need for assisted mobility that is easy to use at home. Toyota named its assisted-mobility vehicles Welcab with the hope of contributing to the happy lives of customers.
Our goal is to make vehicles that are comfortable and safe as well as simple and easy-to-use, and that gives people with disabilities and the elderly the freedom of mobility and furthermore accommodates the needs and wants of caregivers.

Organization and Structure

We plan and develop Welcab vehicles based on five development perspectives—ease of getting in and out of the vehicle, comfortable and smooth ride, ease of operation for drivers and caregivers, ease of communication inside the vehicle, and reasonable pricing—while pursuing market needs. Customers can experience Welcab vehicles firsthand at Welcab stations established at dealers and Heartful Plazas, which are general Welcab exhibit sites, and Welcab consultants are on site to help customers choose the most appropriate vehicle.

■ Major Initiatives

  • Promote Normalization as an Ordinary Car
  • Toyota developed an easy to operate electric slide wheelchair storage device
  • Toyota supported the creation of the Outing Support Guidebook for Enhancing the Quality of Life of Seniors

Welcab Station

Heartful Plaza

A Porte with the new wheelchair storage device (electric slide type)

Partner Robots

Fundamental Approach

Based on the spirit of its founding corporate principle of contributing to the world and to people by enriching society through monozukuri (manufacturing), Toyota is responding to various social needs by developing human-assisting partner robots that co-exist with people and support their lives.
Toyota is working towards the practical application of partner robots pursuant to a vision based on a concept of “mobility for all and the joy of self-reliance” with four fields of support: senior life, medical (healthcare), personal life (independence), and welfare (nursing care). By providing robots that support the independence seniors and disabled persons and can reduce the burdens on those who assist them with a focus on development that can respond to the needs of future society with a low birth rate and aging population, Toyota is contributing to the development of a sustainable society and the realization of comfortable lifestyles for all people.

■ Major Initiatives

  • Welwalk WW-1000 Rehabilitation Assist Robot Rental Service Begins
  • Expanding verification of the Winglet personal mobility robot
  • Supplying a platform the Human Support Robot (HSR) which is provides a wide range of support in daily life
  • Development of Pocobee, a Talking Robot

Welwalk WW-1000


Biotechnology and Afforestation

Fundamental Approach

To contribute to solving global problems such as global warming, energy issues and food shortages, Toyota believes in the need for businesses that contribute to the environment, in new fields in addition to the automotive business.
For this purpose, in 1998 we established an organizational structure to support R&D and commercialization of such businesses, and have been carrying out initiatives in various fields. We are conducting R&D on fostering new business in three fields: biomass utilization, contribution to agriculture and livestock industries, and greenification.

■ Major Initiatives

  • Promoting the development of technologies to produce biofuels from biomass resources, including the development of a production and procurement system for biofuels using napier grass.
  • Implementing greenification initiatives, including specialized green construction of rooftops, walls, and parking areas, and sales of materials.
  • Expanding the number of companies using Housaku Keikaku, an agricultural IT management tool, to improve productivity through the application of automobile development expertise and further improving the efficiency and quality of rice cultivation.

Olympic Games, Paralympic Games and Special Olympics

Fundamental Approach

Toyota became an “Official Worldwide Olympic Partner” of the International Olympic Committee (IOC) and an “Official Worldwide Paralympic Partner” of the International Paralympic Committee (IPC) in 2015. By providing various activities and sustainable mobility, Toyota would like to help “Achieve an ever better, more peaceful and equal world.”
In addition, Toyota entered into an agreement as a “National Partner” with the Special Olympics Nippon Foundation (SON) in January 2016. Toyota supports SON’s activities and national tournaments.

Olympic and Paralympic Games initiative

The terms of the agreements with the IOC and the IPC are valid until 2024 and include the Olympic Games Tokyo 2020 and Paralympic Games. Toyota will participate as a partner in the mobility field.
Through the Olympic Games and Paralympic Games, Toyota is aiming to achieve the following goals: “Ever Better MOBILITY FOR ALL,” “Ever Better SOCIETY” and “Ever Better TOYOTA.”
Toward the realization of a society in which everyone can participate and strive, Toyota will take initiatives in the following three fields: mobility, sports, and social issues.

■ Major Initiatives

  • Mobility field: Providing vehicles for tournaments and proposing future social and transport systems based on the themes of the environment, safety and security, comfort, universal design, and varied mobility.
  • Sports field: Toyota continues to support athletes without disabilities, mainly through existing athletic clubs. Toyota provides support to athletes with disabilities through employment, provision of equipment, and sports organizations.
  • Social Issue Field: Toyota supports National Paralympic Committees (NPC) in all 178 countries to promote the Paralympics on a global scale.

Special Olympics Initiative(SO)

The SO’s mission is to continuously provide opportunities for participating athletes to improve their health, experience their own courage and joy, and share their talents, skills, and friendship with their family members, other athletes, and people in the community. Toyota endorses this mission and is providing a variety of support, such as providing vehicles and volunteers for the Games, in various countries and regions.

■ Major Initiatives

  • In addition to the Olympic and Paralympic logos, Toyota promotes recognition of the SO by featuring the SO logo on the business cards of all its employees.
  • Provided cooperation for the 6th Special Olympics Yell Run

6th Special Olympics Yell Run held at MEGA WEB

Special Olympics
Special Olympics | TOYOTA

Promoting Various Sports, from Company Teams to Lessons for Children

Since our founding, we have focused particularly on company sports. The image of players competing, including the challenge, teamwork and never giving up, embodies the spirit that Toyota holds so dear. The image of coworkers working hard together helps raise the work ethic and liven up the workplace.
Out of gratitude to people for their support of Toyota, Toyota is carrying out community contribution activities.

■ Major Initiatives

  • At the 87th Intercity Baseball Tournament, the Toyota Baseball Team won the championship for the first time since the team was formed in 1947.
  • Toyota athletes participated in the 2016 Rio Olympic and Paralympic Games
  • Clinics and other events are held at the request of local governments at the home bases of athletic teams and at locations where they travel to compete
  • Toyota athletes, employees, and their family members walked a route of approximately 5 km within the city limits of Tokyo while picking up trash along the way as a part of the Tokyo My Challenge “Fun to Clean” event

Toyota Baseball Team, which won the championship for the first time in the intercity baseball tournament in 2016

Baseball clinics for youth baseball teams