Social Contribution Initiatives

Overview

Toyota is globally engaged in social contribution activities with the goal of being a good corporate citizen trusted by society and helping to ensure sustainable social vitality. In 1989, Toyota set up its Corporate Citizenship Activity Committee chaired by the company president and then in 1995 established its Basic Principles and Policies of Social Contribution Activities. In January 2006, Toyota consolidated various functions that had been scattered throughout the company and established its Corporate Citizenship Division, globally linking Toyota's social contribution activities to carry them out strategically and efficiently.

From the 1960s through the 1970s, Toyota focused on activities to improve the transportation environment, conducting research on transportation policies, making proposals, and carrying out traffic safety activities. Then in the 1990s, Toyota began taking initiatives in Japan to promote science and technology, popularize art and culture, take action in the environmental field, and implement traffic safety activities. The company also expanded its scope of activities to other countries where it carried out social contribution activities in the fields of education and the environment. In 1998, Toyota began focusing on three areas globally, namely, the environment, traffic safety, and human resource development. In Japan, Toyota also addressed societal needs in the fields of 'art and culture' and 'community care', putting its technologies and know-how into practical use through active engagement in social contribution activities. In November 2009, the CSR Committee consolidated 'art and culture' and 'community care' into 'society and culture'.

Basic Policies

Basic Policies

History of Toyota's Social Contribution Activities in Japan

Year
Events
1925
Sakichi Toyoda pledges to donate one million yen (at 1925 value) to the Imperial Institute of Invention and Innovation to promote invention of storage battery
1935
Five Main Principles of Toyoda established
1969
Toyota Traffic Safety Campaign started
Toyota Summer School started
1974

Toyota Kuragaike Commemorative Hall

Toyota Kuragaike Commemorative Hall opened

Page in the Toyota Shimbun, announcing the Toyota Foundation's establishment (September 21, 1973 issue)

Toyota Foundation established
1976
Fureai Green Campaign started
1977

The Toyota Kaikan Exhibition Hall when it was first built

Toyota Kaikan Exhibition Hall (now Toyota Kaikan Museum) opened
1979
Toyota Telephone Counseling for Kids opened (through 2009)
1981

Logo of the Toyota Technological Institute

Toyota Technological Institute opened (graduate school is established in 1984, and Chicago campus opens in 2003)
Toyota Community Concerts commenced
1985
Toyota Youth Music Camp (now 'Toyota Youth Orchestra Camp') started
1986

Logo and mascot of the Toyota Music Library

Toyota Music Library established
1987
Toyota Young Drivers Clinic (now Toyota Driver Communication) started
Toyota Memorial Hospital opened
Toyota Conference started
1989

The Toyota Automobile Museum (at the completion of the construction)

Toyota Automobile Museum opened
Toyota After 5 Concert begins (through 2002)
Corporate Citizenship Activity Committee established
1990

Amlux Tokyo

Amlux Tokyo opened
1992
Plans for Forest of Toyota developed
1993

Haro-chan, the symbol mark of the Toyota Volunteer

Toyota Volunteer Center established
Amlux Osaka opened (Closed June 2003)
1994

Toyota Commemorative Museum of Industry and Technology

Toyota Commemorative Museum of Industry and Technology opened
1995
Basic Principles and Policies of Social Contribution Activities established
1996
Toyota Art Management Seminar commenced (through 2004)
Toyota Able Art Forum commenced (through 2004)
'Scientific Jack-in-the-Box! The Why/What Lecture' commenced
1997
Toyota Master Players orchestra concert series commenced
'Forest of Toyota' model forest created
Toyota Fureai Concert commenced (through 2003)
1998
Toyota Eco-no Mori Seminar commenced (through 2005)
1999

Tokyo Mega Web

Mega Web opened
Automobile technical training course for Brazilians residing in Japan opened
Toyota Creative Space Project commenced
TOYOTA COLLECTION was acquired
2000
Toyota Child Safety Communication commenced
Toyota Environmental Activities Grant Program commenced
2001
Toyota Collection donated to the National Museum of Nature and Science
Toyota Choreography Award commenced
2004
Toyota Children Meet Artists program commenced

Net TAM logo

NetTAM arts website opened
2005

Logo of the Toyota Shirakawa-Go Eco-Institute

Toyota Shirakawa-Go Eco-Institute opened

Logo of the Toyota Safety Education Center 'mobilitas'

Toyota Safety Education Center 'mobilitas' opened
Toyota Commemorative Museum of Industry and Technology opens the Toyota Collection Exhibit (subsequently held irregularly)
Principles and Policies of Social Contribution established

Inaugural issue of Neighbors

Neighbors pamphlet detailing Toyota's worldwide philanthropic activities published (Issue No. 1)
2006
Corporate Citizenship Division established
2007
CSR Committee (Corporate Citizenship Activity Subcommittee) established
2009
Toyomori Institute of Sustainable Living opened