Social Contribution Initiatives
Overview
Toyota is globally engaged in social contribution activities with the goal of being a good corporate citizen trusted by society and helping to ensure sustainable social vitality. In 1989, Toyota set up its Corporate Citizenship Activity Committee chaired by the company president and then in 1995 established its Basic Principles and Policies of Social Contribution Activities. In January 2006, Toyota consolidated various functions that had been scattered throughout the company and established its Corporate Citizenship Division, globally linking Toyota's social contribution activities to carry them out strategically and efficiently.
From the 1960s through the 1970s, Toyota focused on activities to improve the transportation environment, conducting research on transportation policies, making proposals, and carrying out activities designed to educate people in traffic safety. Then in the 1990s, Toyota began taking initiatives in Japan to promote science and technology, popularize art and culture, and take action in the environmental field in addition to implementing traffic safety activities. The company also expanded its scope of activities to other countries where it carried out social contribution activities in the fields of education and the environment. In 1998, Toyota began focusing on three areas globally, namely, the environment, traffic safety, and human resource development. In Japan, Toyota also focused on the fields of 'art and culture' and 'community care.' and to address societal needs, put its technologies and know-how into practical use through active engagement in social contribution activities. In November 2009, the CSR Committee consolidated 'art and culture' and 'community care' into 'society and culture'.
Basic Policies
History of Toyota's Social Contribution Activities in Japan
Year
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Events
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1925
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Sakichi Toyoda pledges to donate one million yen (at 1925 value) to the Imperial Institute of Invention and Innovation to promote invention of storage battery
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1935
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Five Main Principles of Toyoda established
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1969
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Toyota Traffic Safety Campaign started
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Toyota Summer School started
|
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1974
|
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1976
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Fureai Green Campaign started
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1977
|
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1979
|
Toyota Telephone Counseling for Kids opened (through 2009)
|
1981
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Toyota Community Concerts commenced
|
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1985
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Toyota Youth Music Camp (now 'Toyota Youth Orchestra Camp') started
|
1986
|
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1987
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Toyota Young Drivers Clinic (now Toyota Driver Communication) started
|
Toyota Memorial Hospital opened
|
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Toyota Conference started
|
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1989
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Toyota After 5 Concert begins (through 2002)
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Corporate Citizenship Activity Committee established
|
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1990
|
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1992
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Plans for Forest of Toyota developed
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1993
|
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Amlux Osaka opened (Closed June 2003)
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1994
|
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1995
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Basic Principles and Policies of Social Contribution Activities established
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1996
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Toyota Art Management Seminar commenced (through 2004)
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Toyota Able Art Forum commenced (through 2004)
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'Scientific Jack-in-the-Box! The Why/What Lecture' commenced
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1997
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Toyota Master Players orchestra concert series commenced
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'Forest of Toyota' model forest created
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Toyota Fureai Concert commenced (through 2003)
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1998
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Toyota Eco-no Mori Seminar commenced (through 2005)
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1999
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Automobile technical training course for Brazilians residing in Japan opened
|
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Toyota Creative Space Project commenced
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TOYOTA COLLECTION was acquired
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2000
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Toyota Child Safety Communication commenced
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Toyota Environmental Activities Grant Program commenced
|
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2001
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Toyota Collection donated to the National Museum of Nature and Science
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Toyota Choreography Award commenced
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2004
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Toyota Children Meet Artists program commenced
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2005
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Toyota Commemorative Museum of Industry and Technology opens the Toyota Collection Exhibit (subsequently held irregularly)
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Principles and Policies of Social Contribution established
|
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2006
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Corporate Citizenship Division established
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2007
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CSR Committee (Corporate Citizenship Activity Subcommittee) established
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2009
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Toyomori Institute of Sustainable Living opened
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